Category Archives: Marketing
Posted on August 31st, 2012 by Jason Bumblis:
Now you can tell the whole neighborhood what your business has to offer.
With Every Door Direct Mail® service from the U.S. Postal Service®, you
can reach the market that matters most to your business: nearby
neighborhoods. Postage is as low as 14.5¢ per piece – and you don’t
even need to know names or street addresses. You simply identify the
neighborhoods you want to target, and your printed piece is delivered
with the day’s mail to every address.
What Every Door Direct Mail brings
to your marketing efforts.
- Reaches consumers in their homes – With Every Door Direct
Mail, you can saturate an entire neighborhood with your message,
and your mailing gets directly into the homes and hands of consumers.
- Helps your messages work harder – With Every Door Direct Mail,
you can include coupons, menus, event calendars, store maps,
and more – all of which can help bring customers to your door.
- As much or little space as you need – Every Door Direct Mail offers
a flexible range of sizes – making it ideal for anything from a quick
sales announcement to an in-depth product story.
We are experts in Every Door Direct Mail design and fulfillment. If you have questions about getting your campaign off the ground call us today at 724.709.7261 or email us at email@example.com and we will answer all of your direct mail questions.
Posted on July 20th, 2012 by Jason Bumblis:
Recent statistics show that 4 out of 5 customer choose NOT to buy something based on a bad review. With that knowledge in hand, how can your business still choose to not employ some sort of reputation management?
The answer is simple…YOU CAN’T
That doesn’t mean you have to run out and spend thousands per month on the latest and greatest tools. There are things you can and should do yourself. These will not only help you save money, but they will help you keep your finger on the pulse of your customers and your business.
- Set up google alerts. You can choose various keyword to monitor and you will get a nice little email sent right to you any time those terms appear online. This will allow you to keep track of many different variations for your brand name and products. For instance, if your business is called “Walter’s Widgets” you could be alerted any time that string of text appears online…very useful.
- Personally monitor 1 or 2 of the most important sites to your business. People get overwhelmed when they try to monitor all of the social media sites and review sites. At the end of the day not everyone matters equally. If you own a restaurant, then you should monitor Yelp daily, if not hourly. Great scores on Yelp will help get butts in your seats. Meanwhile, great reviews on Angie’s List might take the same amount of time for you to monitor, with no where near the results.
- Pay attention to your Facebook and Twitter. If you are not engaging your customers with those sites then you are probably wasting your efforts. Talk to your customers, not at them. They will feel more a part of your business and will be less apt to crush you in a review. They may even come to your defense.
- This is the most important….Respond to bad reviews in a positive way. If you come off as adversarial it will only lend credibility to the bad review and make you look worse. Remember, you get more bees with honey.
Obviously the above are just some small things you can do to help protect your reputation. Here at Pacer Design Studios we offer Reputation Management consulting that allows you to learn more tricks of the trade as well as full Reputation Management services for those businesses that need to hire a professional.
Wherever you are in your business life, we can help.
Posted on March 2nd, 2012 by Jason Bumblis:
Here at Pacer Design Studios we are always preaching that marketing is about having a complete strategy, and working all channels properly to reach your goal.
Although many firms are pushing their clients away from Direct Mail, we continue to promote it as a very good supplement to your digital efforts. The information we show below, continues to reinforce that strategy.
According to a recent survey conducted by marketing services firm, Epsilon Targeting, direct mail, especially when combined with other marketing tactics including email and social media sites, is still the number one choice among the over 4,000 survey participants.*
Here are some of the findings of that survey:
- Direct mail is the channel of choice for the 18-34 year old demographic.
- 37% of U.S. consumers believe traditional mail offers more privacy than email.
- Checking the mailbox is a source of enjoyment cited by 60% of the U.S. consumers.
- Consumers prefer personally addressed mail to unaddressed mail.
This study further proves our practice supplementing online marketing strategies with traditional means of marketing such as Direct Mail is a winning formula. But our customers already knew that.
If you need help putting together a complete and comprehensive marketing strategy, call us today at 724.709.7261
*“Consumer Survey Results Reveal Direct Mail Is Most Preferred Channel for Receipt of Brand Communications,” Epsilon Targeting, http://www.epsilon.com/download/consumer-survey-results-reveal-direct-mail-most-preferred-channel-receipt-brand-communication
Posted on February 29th, 2012 by Jason Bumblis:
Facebook has once again thrown a wrench into the online marketing efforts of thousands of businesses everywhere. Starting on March 30th, 2012 all business pages will be making the transition to the “timeline” look that was rolled out for individual pages this past fall.
What does this mean to you? The Bad.
All of the work you had done on the sidebar is going to be essentially wasted. The customized tabs you created will disappear. You can also no longer set a default landing page either, which is a bummer.
How can I take advantage of this? The Good.
The timeline image is going to be a great opportunity to build your brand. This is a large piece of real estate that will present a very real opportunity to present information to the client.
This is going to really allow smart marketers a better platform to brand their products/company.
How can Pacer Design Studios help me with Facebook?
We can help work with you to make sure that when March 30th hits your business will be ready for the change. We can help you understand how to get more out of your new timeline look than your competitors.
Call us today at 724.709.7261 to set up your consultation.
Posted on February 16th, 2012 by Ryan Lucas:
So you’re on Facebook, like everybody else. How can you make your page stand out? Well, there are a few simple ways to do this, and here at Pacer we can help you take your Facebook fan page or personal page to the next level.
Landing pages – a nice and easy way to make your Facebook page stand out from the rest. Facebook gives you the option to add html and css code to an iframe within your Facebook page – internet code jargon aside – the general idea here is that we can create a totally customized page for when someone comes to your Facebook page.
Even better is that we can separate it between people who like your page, and people who haven’t liked you yet. So new visitors can be directed towards a big like button, and given information relevant information and attention grabbing graphics to get them to click it. Individuals who already like your page can be directed toward contests, promotions, or just about anything else you could think of to keep them engaged and interested in YOUR page.
Facebook applications – get your users involved. Facebook applications can do any number of things, most notable are Facebook games. Most notable about Facebook apps is that it can give you a way to interact with Facebook News Feeds and Notifications. Integrate your blog with your Facebook page and get your name out there by showing up on the News Feeds of the people who use your app.
New uses for page tabs – page tabs can take you to custom pages (like the landing pages described above), and are located in the sidebar where your wall, info, links, etc. usually are. Facebook tries to keep you ON Facebook though, which gives people an incentive to go back to checking out what their friends are doing (or other infinite ways to waste time on Facebook), instead of being interested in your content. Well there are ways to direct people out of Facebook and to your site, using the page tabs.
At Pacer, we customize your experience. Other programmers may use existing apps to build custom pages for you. Their apps may be existing apps re-purposed to fit your needs. The issue here is that these pages are often riddled with branding and advertisements for sites that are not yours. The icons, logos, or links attributing to the source of the app have the potential to draw individuals away from your site. At Pacer, we brand products with YOUR brand.
Posted on February 2nd, 2012 by Jason Bumblis:
Anybody that reads this blog already know this, but internet usage is shifting more and more towards the mobile realm everyday. If your business is not taking advantage of mobile websites, then you are undoubtedly losing money to a business that is.
Morgan Stanley analysts charted the most important online trends and have made their prediction for the future of the internet. One of the more relevant predictions was the dramatic shift towards mobile web use.
Morgan Stanley’s analyst believe that the mobile web will be more widely used than the desktop internet by 2015.
What the heck is mobile web?
The mobile web represents any device you use to browse the internet other than your desktop computer or laptop. Mobile devices have smaller screens and render web sites differently than other devices. Obviously your smart phone is a mobile web device, but so is your Ipad, your Kindle and your Android tablet.
Studies show that when your website is optimized for viewing on these devices, visitors stay on your site longer and are more willing to make purchases.
What can Pacer do to help my business take advantage of the mobile web?
We can create a mobile version of your site that will be optimized for viewing on various mobile platforms. We can consult with you to decide if it is time for your business to have an APP in the APP store.
Although your mobile web site will run off the same content as your current site, their are several things you can do to optimize your content for the mobile web.
Did you know that video accounts for 69% of mobile data traffic? That seems like good motivation to get some video on your site, and Pacer can help you with that.
The shift towards mobile is still in its early stages, and you can still get in early enough to take advantage. The trend is being driven by better devices and increased data coverage, and those 2 things are only going to continue.
Take advantage of this exciting opportunity today!
Posted on January 17th, 2012 by Jason Bumblis:
Pittsburgh Comedian/Entertainer Jim Krenn tapped Pittsburgh web design company, Pacer Design Studios to design and launch his new www.JimKrenn.com.
Voted 14 times as the Top Entertainer in the City by Pittsburgh Magazine, Jimmy is recognized throughout Western Pennsylvania as the host of Pittsburgh’s top-rated morning show on 102.5 WDVE-FM. He also makes frequent television appearances and does several Standing Room only concert performances yearly.
Pacer Design Studios provided Jim Krenn with a custom design that incorporates a blog for Jim to connect with his thousands of fans. His throng of fans can also now leave comments on each story allowing them to speak directly to Jimmy.
Pacer coordinated a photo shoot with Jim, allowing them to get many great new shots of the local comic. The behind the scenes video of that will be coming soon.
Jim is also in the process of having Pacer create a custom facebook fan page as well. His official fan page can be viewed at http://www.facebook.com/jimkrennfanpage
Be sure to like Jim’s page, and to check back soon to see his new design.
To see more examples of web design by Pacer Design studios check out our portfolio