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Category Archives: Marketing

6 Golden Rules of Social Media Marketing

Posted on July 7th, 2013 by :

The Six Golden Rules of Social Media Marketing

 

In the hard-and-fast world of social media, it can be tempting to post the first thing that comes to mind – how many celebrities could I cite as an example? Good brand management through social media requires significantly more thought and planning. Consider the Golden Rules of social media marketing. Ask yourself these questions:

 

Are you letting your brand speak for itself?

    Facebook and Twitter have a very personal feel and can bring your brand to life. If your business were posting its own status update, what would it say about itself? Does your post reflect the voice of your company? If your company’s brand identity is fun and casual, your audience is likely to enjoy that (tasteful) joke or quirky infographic. But if your company takes its image very seriously, think carefully about using humor and graphics. Deviating from your brand image can feel very disconcerting to customers.

 

Are you always selling something?

    Don’t always be selling something. It’s a huge turnoff to followers. Social media is the place to build customer relations and brand identity, not to beat people over the head with your products/services. Don’t let your page be like the telemarketer who always calls at dinner time.

 

Did you proofread – and proofread again?

    Do not, under any circumstances, allow that misuse of “your” onto your page.  Even the most honest mistakes can make your page look careless or sloppy, and customers will notice. Consult an online resource or get a second opinion if you’re uncertain about grammar, spelling, etc.

 

When was the last time your posted?

    Instead of bombarding customers with posts just to stay at the top of their feed, restrict yourself to a few high-quality and engaging posts – these are more likely to get shares and retweets to nonfollowers. But then again, don’t let your Facebook page or Twitter feed go silent for days/weeks/months either. If you don’t update it, delete it.

 

Is it concise?

    Shorter is sweeter.

 

Are you inviting response?

    Talk with your audience, not at them. Encourage them to engage with your company by voicing their opinion, voting, sharing stories, and asking questions (which you promptly answer). Even criticism should be permitted, so that you can properly address it and learn from it – and so customer can see you reacting positively to their comments. This builds brand loyalty and turns followers into customers.

Brand identity is the voice, the personality, and the face of your company. Social media is the place to bring these things to life.


When to Redesign Your Website

Posted on June 2nd, 2013 by :

Do you know if your website is getting results?

Is your website mobile friendly?

Is your website optimized for search engines?

Are you effectively promoting your company’s social media?

If your answer is no to most of these questions, Pacer is here to help! With so many recent advancements in design and programming technology, now is the time to redesign your website.

 

When Pacer designs a website, we set you up with the following:

1. Analytics: Who is visiting your website? How long do they stay on your website? This feature generates statistics about a website’s traffic, visitors from direct visits and referring sites.

2. Mobile: Mobile is the fastest growing way to access the web. Mobile sites are much simpler and easy to navigate for the person on the go. Mobile friendly sites turn users into customers. When customers visit a mobile friendly site, 74% of people say they’re more likely to return to the site in the future.

3. Search Engine Optimization (SEO): At Pacer, we install a content management system that makes it easy for you to add content to your site on a regular basis. In doing so you achieve better search engine rankings.

4.Social Media: Pacer can set your business up with all the social media outlets. Social media is a fantastic tool to advertise your company and speak directly to your customers.


Content is King

Posted on April 11th, 2013 by :

Google uses your website content to influence your search engine ranking, and your content greatly influences your potential customers.

Turning visitors into leads is often the most important task for a website, and if your content is not well thought out and well written, the design of your site may not even matter.

FEAR NOT…Pacer Design Studios can help you with your content.

We employ a 5 step strategy to ensure that our clients have content on their sites that helps them convert visitors to leads.  Our team of developers and writers uses the following proven process:visitors_leads

1. Define Goals

Our teams takes time to learn the goals of your business and your website.  By learning who your target customer is, what a great lead is, and what information you need from a lead, we can define legitimate goals for your website and/or social media presence.  Total visitors and number of “likes” are no hard evidence that a site is doing its jobs.  We work with you to define goals that drive conversions.

2. Research customer needs and expectation

What is a visitor to your site expecting? What are they looking for.  We conduct exhaustive research so that we can ensure your content delivers what the customer wants, and exceeds what they expect.

3. Develop Content Matrix

Armed with well defined goals and expectations, we then will create a comprehensive content matrix to ensure that the proper content is placed strategically throughout the site.  This will help funnel our wayward visitors to the conversion areas.

4. Create Content

At this point our team will create all the necessary content for your site.  Sometimes we write all the content from scratch, while other times we are rewriting content from a previous website.  Our team makes sure that all content is written so that it is appealing for consumers, but also makes Google happy.

5. Promote and Syndicate

Once the copy is up and the site is live we make sure that our work gets syndicated through RSS feeds, posted in directories, promoted through blogs, etc…

If you feel that your site is in need of a content make over, call us today at 724.709.7261 or fill out our online contact form and someone will contact you .


American Insulation

Posted on February 17th, 2013 by :

Family owned and operated since 1998, American Insulation Heating & Cooling came to Pacer with a simple request.  “I want it all” – Co-Owner Robert Pander told us.

We went to work re-branding the company from the ground up.

A new color scheme was chosen and a new logo was created.

Pacer customized Facebook and Google+ pages, as well as a complete new website with a friendly mobile version.

We also created vehicle graphics, yard signs, trade show banners and various literature hand outs.

“I am blown away at the image they created for my company, and the response it has received”
- Rob Pander, Co-Owner

Check out the new site at www.americaninsulationpgh.com

American Insulation takes pride in providing quality workmanship at the lowest prices, so check them out today!


Every Door Direct Mail can help your business

Posted on August 31st, 2012 by :

Now you can tell the whole neighborhood what your business has to offer.

With Every Door Direct Mail® service from the U.S. Postal Service®, you
can reach the market that matters most to your business: nearby
neighborhoods. Postage is as low as 14.5¢ per piece – and you don’t
even need to know names or street addresses. You simply identify the
neighborhoods you want to target, and your printed piece is delivered
with the day’s mail to every address.Download Pacer's EDDM information paper

What Every Door Direct Mail brings
to your marketing efforts.

  • Reaches consumers in their homes – With Every Door Direct
    Mail, you can saturate an entire neighborhood with your message,
    and your mailing gets directly into the homes and hands of consumers.
  • Helps your messages work harder – With Every Door Direct Mail,
    you can include coupons, menus, event calendars, store maps,
    and more – all of which can help bring customers to your door.
  • As much or little space as you need – Every Door Direct Mail offers
    a flexible range of sizes – making it ideal for anything from a quick
    sales announcement to an in-depth product story.

We are experts in Every Door Direct Mail design and fulfillment.  If you have questions about getting your campaign off the ground call us today at 724.709.7261 or email us at info@pacerit.com and we will answer all of your direct mail questions.


Why reviews matter

Posted on July 20th, 2012 by :

Recent statistics show that 4 out of 5 customer choose NOT to buy something based on a bad review.  With that knowledge in hand, how can your business still choose to not employ some sort of reputation management?

The answer is simple…YOU CAN’T

That doesn’t mean you have to run out and spend thousands per month on the latest and greatest tools.  There are things you can and should do yourself.  These will not only help you save money, but they will help you keep your finger on the pulse of your customers and your business.

  1. Set up google alerts.  You can choose various keyword to monitor and you will get a nice little email sent right to you any time those terms appear online.  This will allow you to keep track of many different variations for your brand name and products.  For instance, if your business is called “Walter’s Widgets” you could be alerted any time that string of text appears online…very useful.
  2. Personally monitor 1 or 2 of the most important sites to your business.  People get overwhelmed when they try to monitor all of the social media sites and review sites.  At the end of the day not everyone matters equally.  If you own a restaurant, then you should monitor Yelp daily, if not hourly.  Great scores on Yelp will help get butts in your seats.  Meanwhile, great reviews on Angie’s List might take the same amount of time for you to monitor, with no where near the results.
  3. Pay attention to your Facebook and Twitter.  If you are not engaging your customers with those sites then you are probably wasting your efforts.  Talk to your customers, not at them.  They will feel more a part of your business and will be less apt to crush you in a review.  They may even come to your defense.
  4. This is the most important….Respond to bad reviews in a positive way.  If you come off as adversarial it will only lend credibility to the bad review and make you look worse.  Remember, you get more bees with honey.

Obviously the above are just some small things you can do to help protect your reputation.  Here at Pacer Design Studios we offer Reputation Management consulting that allows you to learn more tricks of the trade as well as full Reputation Management services for those businesses that need to hire a professional.

Wherever you are in your business life, we can help.


Direct Mail Study

Posted on March 2nd, 2012 by :

Here at Pacer Design Studios we are always preaching that marketing is about having a complete strategy, and working all channels properly to reach your goal.

Although many firms are pushing their clients away from Direct Mail, we continue to promote it as a very good supplement to your digital efforts. The information we show below, continues to reinforce that strategy.

According to a recent survey conducted by marketing services firm, Epsilon Targeting, direct mail, especially when combined with other marketing tactics including email and social media sites, is still the number one choice among the over 4,000 survey participants.*
Here are some of the findings of that survey:

  • Direct mail is the channel of choice for the 18-34 year old demographic.
  • 37% of U.S. consumers believe traditional mail offers more privacy than email.
  • Checking the mailbox is a source of enjoyment cited by 60% of the U.S. consumers.
  • Consumers prefer personally addressed mail to unaddressed mail.

This study further proves our practice supplementing online marketing strategies with traditional means of marketing such as Direct Mail is a winning formula.  But our customers already knew that.

If you need help putting together a complete and comprehensive marketing strategy, call us today at 724.709.7261

*“Consumer Survey Results Reveal Direct Mail Is Most Preferred Channel for Receipt of Brand Communications,” Epsilon Targeting, http://www.epsilon.com/download/consumer-survey-results-reveal-direct-mail-most-preferred-channel-receipt-brand-communication


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